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The 5 steps to successfully building a good e-commerce Web site, (page 4 of 5)
Step no. 4
Make your e-commerce web site "search engine friendly"
Depending on the exact structure of your e-commerce Web site or any other site for that matter, the way it was done and the techniques used to interlink the pages together can materially and adversely affect the SERP's (Search Engine Results Pages). Search engine spiders (or robots or crawlers as some call them) can’t follow image-based navigation elements.
If the only way to navigate your site is by clicking on images, you won’t do very well with the search engines. If your site features this roadblock, offer a text-based navigation option to compliment the images. Need an example? Just look at this site. Notice that all links on the Montreal Web Design site uses text links exclusively. This was specifically designed to help us in our rankings with the major search
engines, and it works!
The majority of the search engines heavily weigh the title tags in their ranking algorithms of the sites they index. Don’t waste the power of the title tag with something like “Our company's home page”. Try to incorporate your top keywords into your title tags. It will make a very
positive improvement in the overall ranking of your e-commerce web site.
Almost all search engines don’t use description tags to rank web sites anymore. However, many search engines do use them for the write up they post. Incorporating as many keywords into your description tags has no effect on your ranking and usually results in very poor copy. Think of description tag content in terms of marketing and sales copy. In short, be sure your description tags are written for people to read and something that will invite them in visiting your site as opposed to the sites that are competing for the same business.
Meta tags below your Java Script code
Include a site map with text links on your site and submit it to the search engines. This will help the search engines locate pages within your web site, on top of helping your visitors and users too. For an example of what a site map should look like, look at ours by clicking here. Or, you can look at this one.
Sites built with frames
Search engines just don’t like websites built using frames. They can't read them either! There are ways around the problem if you must use them, but our advice is to avoid using them if at all possible.
Search engines cannot index dynamically generated pages and they were not designed for that either. This can present some very serious problems trying to promote an e-commerce site using shopping carts, products catalogs and dynamically generated pages on most of the site. If your e-commerce site does deliver dynamically generated pages, try to implement dynamic pages after the home page. Also, Google is the only search engine that will index some dynamic content, so be sure to submit to Google.
Sites deeper than three levels
Search engines typically only index the top three levels of any site. Sites built like this:
https://www.elmotaheda-web.com/services/search-engine-optimization-seo ... etc.
(6 levels deep or more) usually only get less than half of their pages indexed. Build as flat as possible; something like this would be great:
<<< Previous page Advertise and promote your e-commerce site >>>
Pages: 1 2 3 4 5
For additional information on any of these topics, or to communicate with one of our e-commerce or Web design consultants, please address all enquiries or questions by email by clicking here, or by calling us at 514.630.1153514.630.1153
between 8.00 AM and 6.00 PM EST, Monday thru Friday. Anywhere outside of the Montreal calling zone (all of Canada & the US), call toll free: 1.800.547.41491.800.547.4149 FREE